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发布时间:2013/10/17 点击次数:9968 打印 返回
  • The Network Effect

Billions of Bluetooth devices create a powerful network effect
The market reality of Bluetooth devices "everywhere" is what creates the Bluetooth Network Effect. The value of our members’ products increase when they are powered by Bluetooth technology, making them available to interoperate and connect with the vast Bluetooth ecosystem of billions of devices worldwide.
As more devices use Bluetooth technology, both the ecosystem and each device in it increases in value and usefulness, with ever increasing numbers of Bluetooth devices able to wirelessly connect. With 5 million new Bluetooth products shipping daily, this growing network is what separates Bluetooth technology from competing wireless technologies.

  • Consumer Electronics

Bluetooth technology exploding in consumer electronics market
The vast consumer electronics market is filled with opportunities for Bluetooth technology, with dozens of different types of devices people can use in their home, their car, or on the go. The long list of devices with Bluetooth technology includes:

  • Home: TVs, remote controls, 3D glasses, A/V receivers, game consoles and game controllers.
  • Car: handsfree calling systems, GPS navigation devices, head units or car entertainment systems that can connect to a smart phone and run phone apps.
  • On the go: stereo headphonesstereo ear buds, digital cameras, wireless speakers, portable media players.

Bluetooth wireless technology is the thread that ties these diverse consumer products together, letting people skip the hassle of wires for the growing number of electronic devices they use every day. The Bluetooth brand promise of simple, secure, everywhere is a powerful tool to help sell Bluetooth devices to consumers.

Smart phones, smart watches and morewatch-consumer electronics -1.jpg

Many of the latest consumer devices are called "smart" because they pack powerful features never before available to products in their category, like the ability of phones to run applications that used to require a computer.
Even TVs are becoming smart, with their ability to stream music and movies from the Internet, access a wide variety of online services, and run applications. People who have a TV with integrated Bluetooth technology can also stream music and video directly to their TV from their smartphone or laptop.
Coming soon are Bluetooth enabled smart watches that will be able to display alerts and messages from your Bluetooth phone, allowing you to see who sent you email or a text message even if your phone is hidden in a pocket or purse.

Tremendous growth for Bluetooth technology in TVs

Consumer Electronics TV -2.jpg

Perhaps no area of consumer electronics offer as many opportunities to electronics makers than the television. In 2010, there were fewer than 1 million TVs shipped with Bluetooth technology worldwide. In 2011, analysts expect more than 4 million TVs to ship with Bluetooth technology embedded. That number is expected to at least double in 2012, with Bluetooth v4.0 enabled TVs leading the way.
The incredible momentum of Bluetooth technology in TVs is driven by the superior performance that Bluetooth technology enables in active 3D glasses, advanced remote controls, and high quality streaming audio (between the TV and Bluetooth enabled wireless headphones).
Bluetooth’s rapid proliferation in TVs will create tremendous opportunities for a diverse set of CE manufacturers. What Bluetooth enabled for mobile phones is a great example of what is sure to happen with TVs.
The vast majority of mobile phones today include Bluetooth technology, enabling them to wirelessly connect to stereo headphones, speakers, headsets, and other Bluetooth accessories.
Likewise, Bluetooth enabled TVs should rapidly expand demand for the same types of devices, as well as Bluetooth enabled cameras, set-top boxes, advanced speaker systems, and A/V receivers.
Two areas in particular stand out as opportunities in the TV market:

  • 3D television, where Bluetooth technology is making it easier to create lightweight, high-quality 3D glasses that enhance the 3D viewing experience.
  • TV remote controls that include a small QWERTY keyboard, making it easier to search for TV shows than with an on-screen keyboard. Bluetooth enabled remote controls also eliminate the line-of-sight requirements of conventional infrared remotes, which must be pointed directly at the TV, receiver, or other device you’re trying to control.

Fast facts about Bluetooth technology in consumer electronics
Consumer Electronics Glasses-3.jpg

  • Of more than 50 million game consoles sold in 2010, 62 percent included Bluetooth technology.
  • Of 54 million portable media players sold in 2010, more than half included Bluetooth technology.
  • The consumer electronics industry represents a market opportunity of more than 2 billion devices, most of which could benefit from Bluetooth technology.
  • Bluetooth technology gained incredible momentum in the massive CE market in 2011, and is expected to grow even faster in the future. IMS Research predicts that by 2015, 44 percent of consumer electronics devices will include some form of Bluetooth technology – hundreds of millions of new devices per year.
  • Health &Wellness

Bluetooth technology creating huge opportunities in health & wellness
Simple, secure and super-efficient Bluetooth technology is powering millions of health and medical devices, with hundreds of millions more on the way.
Bluetooth technology is the catalyst bringing inexpensive, simple, and secure health-monitoring devices to market, promising to help millions of people stay healthy or get well.
Some of the many Bluetooth enabled health and wellness devices already on the market include wireless blood glucose monitors, heart rate monitors, weight scales and stethoscopes. These devices are making it easier than ever to collect vital health information about people with a wide variety of medical conditions – even allowing healthcare providers to monitor patients while they’re at home or on the go.
Medical DeviceThe emergence of Bluetooth Smart devices with low energy technology is allowing manufacturers to design wireless devices that are smaller than ever and yet last longer, by shrinking battery size and requiring less power. People will wear tiny wireless sensors that can operate for months or years with just a coin-cell battery.
Bluetooth technology allows these inexpensive and super-efficient sensors to easily and securely collect data and send it to devices with applications that can turn it into useful and timely information.
These sensors will be able to connect to Bluetooth mobile phones, tablets, and laptops. Once health information is sent to these computerized hub devices, it can be stored and analyzed. People can view their own health information or securely share their vital signs and other medical information with their healthcare provider.
Real-time remote monitoring of vital signs with Bluetooth wireless devices
SmartWatchMany companies are realizing the market potential for Bluetooth technology in healthcare devices.
For example, a smart watch promises to help people with epilepsy by detecting abnormal movements in people prone to seizures. It will be able to send alerts to their phone and from there to their doctor.
This ability to alert your health care provider is critical. Millions of people now carry a Bluetooth enabled phone with them almost everywhere they go. Soon they’ll be able to simply pair their phone with new types of Bluetooth wireless sensors that monitor everything from glucose and oxygen levels to heart rate and electrocardiogram (ECG).
Once these Bluetooth Smart sensors securely send this information to a Bluetooth Smart Ready phone, it can be viewed by the patient, sent to a health care provider, or in certain cases, to alert emergency workers.
4-Mobile Telephony
Skyrocketing demand for Bluetooth apps, accessories for latest phones
Virtually all mobile phones today already include Bluetooth technology, allowing them to work with hands-free calling systems in the car, headsets, stereo headphones, wireless speakers, and a huge array of other Bluetooth enabled devices. This vast network of compatible products creates as many opportunities for companies that make Bluetooth wireless devices designed to connect with phones as it does for companies that make phones.
-- ABI Research
Mobile phoneForecast for 1 billion smart phones
According to market research firm International Data Corporation (IDC), nearly 1 billion smart phones will ship globally in 2015, almost double the amount for all of 2011, as millions of people buy these more powerful mobile phones that are quickly dropping in price.​
There’s also a fast-growing demand for phone apps that can capture and process new types of information from Bluetooth sensors.
Demand for apps is especially high in sports & fitness and health & wellness. For example, apps that collect workout data from wireless heart-rate monitors, foot pods, cycling computers, and other exercise devices and display it on a phone or PC, upload it to the web, and let people share their workouts and results with friends.
The same Bluetooth technology that powers the latest wireless sports and fitness devices can help diabetics monitor their blood sugar and send the information to their healthcare provider, or help monitor their blood pressure and other vital signs from home or anywhere, using small wireless devices. Demand is expanding for both the apps and devices to support these new uses of Bluetooth technology.
Mobile phonePhones moving to Bluetooth v4.0
A big shift will start to take place in late 2011, when phones will start to include dual-mode chips that support new Bluetooth v4.0 technology and also the Classic Bluetoothtechnology in virtually all of today’s phones. By the end of 2012, it will be hard to find a new smart phone that doesn’t have Bluetooth v4.0 technology.
Once consumers realize they have a Bluetoothv4.0 device, they won’t hesitate to buy otherBluetooth v4.0 devices that work with their phone, such as heart-rate monitors, blood-glucose monitors, other health and fitness devices or even Bluetooth enabled TVs and home entertainment systems.
All of this will create new market opportunities for companies that see the infrastructure we’re building for Bluetooth v4.0 and imagine new use cases and types of devices the technology will enable. Now is the time to get on board.
Bluetooth v4.0 and its hallmark feature, low energy technology, will enable the creation of tiny new devices and sensors able to operate for months or even years off a coin-cell battery.
This will open the door to an exciting array of new products, especially in the areas of sports & fitness and health & wellness, where shrinking sensors and better battery life will make it easier to add Bluetooth technology to everything from high-tech workout watches to tiny sensors worn or even implanted in your body.

  • PC & Peripherals

Surging tablet and laptop sales drive Bluetooth peripherals growth
The explosion in tablet sales and continued growth in laptop sales is sparking demand for more Bluetooth enabled keyboards, speakers, stereo headphones, and other wireless computer accessories.
In the tablet market, Bluetooth keyboards that fold up into a case or tablet stand are especially hot, since they let people travel with their tablet and get more work done with them, turning a tablet into more of a full-featured computer. Many people who don’t want a case or stand are adding slim, lightweight Bluetooth keyboards to their tablet, making it easier to type.
Manufacturers are excited about these and other Bluetooth accessories because tablets are such a hot growth market, and virtually all tablets come with integrated Bluetooth technology.
Tablet sales will approach 250 million units by 2017 (virtually all with Bluetooth technology)"
-- InStat
DigiTimes predicts that Apple iPad shipments will more than double from an estimated 36 million this year to 55 million in 2012, while shipments of Android tablets will nearly triple from 20 million this year to 45 million in 2012.
Bluetooth wireless keyboardDespite skyrocketing tablet sales, laptop market also continues to grow

  • Laptop sales also continue to grow, from 227 million laptop PCs sold this year to 369 million in 2015, according to research firm ET Forecasts. Most laptops come with integrated Bluetooth technology.

Because laptops still out-sell tablets by a wide margin, there are more laptops than tablets able to connect with Bluetooth accessories.
Most laptops and tablets have weak speakers with poor sound, so people shop for Bluetooth speakers or headphones to enhance their mobile computing experience. Laptop users also like to move around their home and continue listening to music, without the hassle of speaker wires or headphone cords.
Because laptop and tablet users also like the freedom to print from anywhere in their home or office, sales of Bluetooth enabled printers also continue to grow.
Apple iPadsPCs becoming vital information gathering hubs
Computers of all types – laptops, tablets, and desktop PCs – will play an increasingly important role as information gathering "hubs" for Bluetooth enabled sensors. They will collect information from a wave of tiny, wireless sensors enabled by Bluetooth v4.0 coming in the sports & fitness and health & wellness markets.
In the sports & fitness market, computers will collect exercise data from heart-rate monitors, foot pods, sports watches, cycling computers and other fitness devices.
After the information has been collected in a PC or tablet, applications can process and analyze it, letting people examine their workouts in detail and learn about their fitness. Then they can securely share it online with friends, family, or whoever they want.
In the health & wellness market, computers will collect data from new medical devices such as wireless blood-glucose monitors, weight scales, and blood-pressure monitors, as well as tiny health sensors people will wear on their body.
Once the information has been collected in a PC or tablet, applications can process and analyze it, letting people learn more about their health and securely share the information with their doctor or health care provider. Some Bluetooth devices will also alert medical staff if there is an emergency.
All these Bluetooth enabled sensors and devices will create opportunities for software makers in addition to electronics manufacturers. Demand will rise for applications that can analyze and process health, fitness, and medical information, and help people securely share it online.
6-Sports & Fitness
Demand for new Bluetooth Smart fitness devices set to explode
Bluetooth 4.0 is dramatically shrinking the size and power requirements of sensors able to measure pace, pulse, cadence, distance, and other workout information. Tiny sensors that can operate for months with just a coin-cell battery will lead to a new wave of sports and fitness devices that help people track their workouts and athletic performances.
No one wants to carry around any more weight or bulky equipment than necessary when they exercise or compete. Whether someone is training for the Olympics or just trying to lose a few pounds, smaller is better when it comes to heart rate straps, cadence sensors, sports watches, and other wireless fitness gear.
More than 60 million sports, fitness and health monitoring devices with Bluetooth technology are expected to ship between 2010 and 2015."
-- IMS Research
Woman wearing Bluetooth headphonesShrinking sensors opening up new market opportunities
The ability of Bluetooth v4.0 to shrink the size of these and other sports and fitness devices will create great opportunities for manufacturers. Bluetooth v4.0 is already leading to tiny, low-cost sensors that help doctors monitor the health of their patients.
The same body sensors can help people monitor their exercise and better understand their workouts and fitness level.
Convenience is also a key factor in the popularity of fitness products, with Bluetooth technology allowing people to listen to music with wireless headphones while they exercise, instead of hassling with cords.
Because Bluetooth v4.0 sensors are so small, they can easily be attached to a shoe, wrist, or chest, where they can monitor everything from pace and pulse to cadence and distance. They won’t get in the way of a workout or athletic performance.
The tiny sensors can send their information wirelessly to a Bluetooth enabled sports watch or phone for instant feedback while the person is working out or competing.
Fitness app on a phoneNew workout devices creating demand for new fitness apps to support them
All of this workout data will create demand for new PC and phone applications to process and analyze a wealth of exercise information. Bluetooth technology will send the workout data wirelessly to a phone or PC. From there, you’ll be able to process and analyze the information with the latest sports and fitness apps, and securely share your results online with your personal trainer, friends, or anyone you want.
The many new wireless fitness devices enabled by Bluetooth v4.0 will increase demand for apps able to work with them, whether it’s analyzing runs, bike rides, gym workouts, or other types of workouts.
Some of the new wireless exercise devices made possible by Bluetooth technology include:

  • Heart-rate monitors that connect to a Bluetooth phone. This allows you to set the phone in front of you on a treadmill or other exercise machine, watch your pulse in real-time as you work out, and then analyze the information later.
  • Heart-rate monitors that automatically connect to a treadmill, elliptical machine, or other exercise equipment at the gym and display your heart rate on the machine while you work out.
  • Cycling computers that send your speed, route, and other performance data wirelessly to a phone, where you can analyze it after your ride.
  • Bluetooth enabled sports watches that can connect wirelessly to a heart-rate strap, foot pod, or phone.
  • Wireless, water-resistant earbuds made to wear while you work out.

7-Smart Home

Bluetooth technology helping create new smart home market

Bluetooth technology is by far the most successful of any short range wireless technology used in the home. Bluetooth technology outsells all of the other short range standards put together, with more than 2 billion Bluetooth enabled chips shipped every year.
The vast network of Bluetooth devices includes billions of phones, tablets, PCs and TVs in use today worldwide. These devices can not only talk to each other, but also communicate with Bluetooth enabled appliances, heating and cooling systems, and other devices in the smart home. Companies that commercialize this emerging market by selling smart home devices with Bluetooth technology will be able to take advantage of the Bluetooth network effect, ensuring their products can work with the phones, tablets, PCs and TVs homeowners already own.
Bluetooth technology is mature. Over the past decade, it has evolved to address all of the key requirements of the smart home market, including security, reliability, and wireless range.

Smart Home power meterSaving energy costs with Bluetooth enabled hub devices

Smart home devices help homeowners save money and use less energy. Rising natural gas, heating oil, and electricity costs have people more concerned than ever about energy use in the home. As intelligent energy delivery advances, two-way communication will allow smart meters to send real-time information about energy consumption directly to homeowners, helping them conserve energy and save on their utility bills.
For example, homeowners will be able to use their Bluetooth enabled smart phone, tablet or PC to monitor and adjust their heat and air conditioning, even when they’re not home. The sophisticated displays and applications on today’s phones and other hub computing devices can make it easy to control all the appliances and systems throughout a smart home.
These Bluetooth hub devices will help homeowners fine tune their energy use by scheduling power-hungry appliances to use electricity when prices are lowest, such as setting their electric car to recharge in the middle of the night. A new generation of smart washers, dryers, dishwashers, and other appliances will even be able to take the guesswork out of when to use them, by automatically turning on when energy costs are at their lowest. Homeowners will be able to control all of these appliances using a Bluetooth wireless phone, tablet, laptop or TV, from anywhere in their house.

Smart Home tabletMaking home automation a reality with Bluetooth technology

With a phone, tablet, or laptop in hand, homeowners can also control the lights, temperature, household appliances, window and door locks, security systems and other systems in a smart home. Because most homeowners already have at least oneBluetooth enabled hub device, they can do this with devices they’re already familiar with and know how to use.
People will be able to monitor and control everything from tonight’s meal to their home security system with user-friendly menus on the latest Bluetooth enabled phones, tablets, and computers. They can even simplify daily tasks by setting up alerts about their home to be sent to their PC or phone.
Smart homes will also make it easier to for people to make sure all their windows and doors are locked. Cars have had wireless remotes for years that allow them to be locked and secured with the touch of a button. Compare that to most homes, where you have to walk around and visually check every door and window. Why isn’t there the equivalent of a car remote for the house? Companies that solve challenges like this will tap into a huge market of homeowners eager to take technologies they already have in their car or office and use them at home.
8-Automotive
Automotive market rapidly expanding beyond handsfree calling
The automotive industry is one of the fastest growing markets for Bluetooth technology, with Bluetooth enabled handsfree calling systems now included as standard equipment on millions of new cars and trucks. All 12 of the world’s major car manufacturers now offerBluetooth handsfree calling systems in their vehicles.
The explosion in handsfree calling systems has been spurred by safety concerns and new handsfree driving laws. Millions of people now look for handsfree calling systems when they shop for a new car, and millions more have added handsfree calling by purchasing Bluetooth speakerphones that clip to their car’s visor – one of the simplest, lowest-cost handsfree calling systems available.
Many more drivers still use the original handsfree calling device – a Bluetooth headset – to keep their hands on the wheel while driving.
By 2013, electronics are likely to form 30 percent of the cost of a car, providing limitless opportunities for Bluetoothintegration for hands-free communication, in-car entertainment systems, navigation and remote car diagnostics"
-- TechNavio
MusicWireless music and podcasts, too
Music is also pushing the growth of Bluetoot h technology in the car. Now that so many drivers have experienced the convenience of handsfree calling, they also want to listen to music and podcasts in their car without the hassle of wires.
They want to wirelessly connect their Bluetooth enabled phone, iPod or MP3 player to their car’s audio system. Drivers are doing so in record numbers with new Bluetooth enabled car receivers and audio systems.
Applications on a car entertainment systemThe next big growth area: Apps in the car
Handsfree calling and wireless music are the biggest growth areas for Bluetooth technology in vehicles, but they’re hardly the only areas.
More and more people are becoming aware that the powerful smartphones they carry with them can do much more than just let them talk and listen to music while driving – they can also run apps on the flat-panel display in their car. Apps to help them navigate, check traffic, view weather reports, look up movie and restaurant information, and perform other tasks that improve their driving experience.
Some of the biggest automakers are involved in the effort to get smartphone apps running in the car. For example, Toyota and Hyundai both offer new Bluetooth enabled systems for smartphone apps in the car, and Ford is aggressively pursuing the app market with its Bluetooth enabled Ford Sync system.
Consumer electronics makers also getting involved
Even consumer electronics makers such as Pioneer and Sony are getting in on the apps-in-the-car market, adding the ability to connect phones to their latest car receivers. These systems will allow drivers to run apps they might find useful while driving, sending information from their phone to their car’s flat-panel display and audio system. Apps to perform tasks such helping drivers locate the cheapest gas nearby or play music streamed over the Internet via their phone.
New phone apps are also beginning to emerge that communicate wirelessly with a car to monitor and diagnose its mechanical and electrical systems. Automakers like this because adding wireless sensors to their cars can help them eliminate copper wires, thereby reducing vehicle weight, improving fuel economy, and lowering manufacturing costs. ​
Handsfree calling controlsEven more uses for Bluetooth technology in the car
The ability to make handsfree calls is included in many different devices people use in the car - not just factory installed handsfree calling systems.
For example, many car navigation systems now include Bluetooth handsfree calling. This includes the small, affordable nav devices you can mount on your windshield if your car lacks an integrated navigation system.
This added handsfree calling capability gives portable nav devices added value beyond just maps and navigation.
Bluetooth enabled tablets may also prove popular in the car. It’s no secret that the iPad and other tablets are exploding in popularity. Just like mobile phones, virtually all tablets include Bluetooth technology.
Many drivers want to pair their tablet with a Bluetooth audio system in their car, to play music and podcasts over their car’s speakers - even run apps in their car. Just as people enjoy connecting their phone in their car without wires, they’ll want to wirelessly connect their tablet.
Handsfree calling, music, and smartphone apps are the three of the most obvious uses for Bluetooth technology in the car, but car makers are testing other possible future uses. For example, Ford is exploring Bluetooth enabled systems that can monitor a person’s vital signs while driving.
Now is the time to get involved and establish a foothold in the automotive market forBluetooth products, as it expands far beyond just handsfree calling.

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